Here are five ways you can promote your website without spending a penny. If you put time aside each day to do this you will find that your results will increase over time.
So, here are the five strategies.
You can make a series of videos to post on your blog and YouTube. You can record anything you like that is related to your website.
You do not have to stay with recording from just your screen. Some very popular videos start with the presenter outside somewhere interesting, like a beach or driving their car. They then take you into their studio, where they switch to screen mode to give you the rest of the presentation. Very creative and this seems to work very well.
Podcasts are becoming ever popular and for good reason. They are a great way to connect with your audience. With a weekly podcast show you can have different guests on each week talking about different but related information for your listeners.
Forums are another great way to promote your website. The secret to getting this right is by spending lots of time on them answering questions that other users have asked. You can start off posts with great and relevant questions. When you leave your name in the post other users will see it. Over time you will become known in the community.
Articles have always been a great way to connect with potential leads. They have a great advantage as the shelf life of an article lasts for as long as it is published. If it is still relevant even after a year or two it may still get views. With a resource box at the end of the article your website will be seen by the reader.
5. Guest Blogging.
There are lots of blogs that will let you comment on their posts and let you leave a link back to your website. Some bloggers actively look for writers to guest blog. This gives their blog new content and you can get more promotion to your own website and name by doing this. You can use search engines to find blogs who are looking for guest bloggers in your niche.
There are lots more methods to promote your website. Consistent action is the key to success and over time you will find a steady growth of readers back to your own website and blog.
The most important component of a company’s online strategy is its website. Unfortunately, many small businesses publish a website and then forget about it, even when promoting their products or services online. Using these tips, you can put your company’s website to work helping to sell the products or services your company offers.
Regularly Update Site
While it is important for content on a website to be informative, it is also important for it to be fresh. Updating your site on a regular basis with creative, informative content can attract a regular audience and it helps to increase your site’s search engine ranking. If your site cannot be easily updated, then you should have it replaced with one that can.
Add a Blog
One of the best ways to update your website is by writing blog posts. If there isn’t a blog currently on your website, one needs to be added so you can promote your company and the products or services it offers. Blog posts can be written by the same person or you can recruit different people from your company to add blog posts on a regular basis so your customers learn more about your business.
Hire Professional Help
Most small business owners seldom have time to dedicate to updating their website, but keeping its content fresh and updating product or service information is vital to your success. Instead of trying to maintain a website yourself, hire a digital marketing agency to update your company’s site. They can also manage your social media accounts and create online strategies to help increase your company’s revenues.
Most people like being able to read reviews about products or services they’re thinking of buying, especially if the reviews are written by a company’s customers. Allow your customers to add reviews or testimonials about your business and its products or services to the site. Even bad reviews can help boost your search engine ranking and it allows the company to find areas in which it needs to improve.
When web visitors click onto a website and find nothing but a sea of text, it can turn some of them off and they will leave the site within a few moments. The digital marketing agency you’ve hired can add different types of content to your site to make it more interactive. Adding videos, podcasts and images to break up the text can make your site more appealing.
Link to Social Media
If there are social media accounts for your business, then you need to have their icons on your website. This will entice many of your customers and web visitors to follow your Facebook, Twitter, Instagram and other social media accounts. If you’re not using social media for your small business, then you need to open accounts to use them to promote your company.
This is the most important step when you begin any online store or business. All of the best marketing efforts may lead to very low purchase numbers if your product pictures scare your clients away.
It is important to have visually pleasing product images as well as having an image that is an accurate representation of your products.
2. Reach out to friends and Family
It can be rough to get some momentum going in sales when no one knows about your store. Try reaching out to friends and family members to help you: like, comment and share your posts on social media. This will open up your audience to many more people very quickly.
3. Focus on Social Media
Social media platforms provide the easiest gateways to your customers. Make sure to take advantage of everything that each platform has to offer. Here are some of the top ways to win in social media:
Provide value with your content. (This means educate, influence, or entertain.)
Connect with similar accounts as yours. (This will help you discover audiences who interact with pages similar to yours and are more likely to follow you as well.)
Post regularly, interact with your followers, keep a posting schedule.
4. Send Free Samples to Influencers
Find people in your field who already have a strong audience and send them some free stuff! Make sure to reach out to them and ask them to provide an honest review or share what they think of your product. This will increase the audience that will come across what you are trying to sell.
5. Offer a Contest or Giveaway
A big way to create instant buzz is to offer a contest or giveaway. Make sure to add simple but effective terms such as “like and follow to be automatically eligible”. Allow the contest to transpire over an adequate period of time for maximum results. If done correctly, this should increase your audience and create sales along the way.
6. Experiment with AdWords
AdWords provides pay per click advertisements that place your product in specific niche websites, forums and many other places related to what you are selling. This is a great medium to obtain your first sales since you will likely be reaching people interested in buying your products. Remember to do good research about your market and set an appropriate budget to start with.
7. Design your Store to Look the Part
Last but not least, make sure that your online store looks good and performs well. You need to make sure that it loads appropriately, responds to mobile devices and has an aesthetic design. Don’t try to overfill the site with too much information and make sure that every content in it has a purpose. This will help keep your visitors interested and allow them to have an easy route through the transaction process.
There you have it! 7 Quick tips to sell more products online. Are there any items we missed? Do you agree with our tips? Leave a comment below and let us know what you think.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.